The collaboration between Digit Strategic Marketing and HTTP (Highway to Top) with the ACHAM Fashion brand in Kazakhstan focused on building a structured marketing strategy aligned with international standards. This partnership centered on developing a comprehensive strategic plan that strengthens the brand’s identity in the fashion market and supports its expansion in a professional, contemporary way. Digit led the strategic direction and creative vision, while HTTP handled on-the-ground execution—working together to deliver impactful presence and sustainable growth for the brand. 

About Acham

Not finding the right dress, I started making fashion.

When I decided to wear the hijab, a new challenge appeared: finding clothing that adhered to Islamic guidelines while still looking stylish and beautiful wasn’t easy. I was missing something that could unite my beliefs with my love for fashion. So I thought—why not create my own, something unique? That’s how my clothing line was born, where every detail reflects my creative vision, combining style, beauty, and loyalty to my values. 

Philosophy

Modesty in clothing allows a person to remain beautiful and elegant at any age. True beauty comes not only from appearance, but also from the confidence with which one wears their clothes. For us, fashion is the harmony between outward appearance and the inner self, enabling everyone to express their individuality and stay true to their essence. 

What fabrics do we use?

Our approach is to use only natural fabrics and materials. We consciously avoid synthetic fibers to ensure that every piece we create offers genuine comfort and reflects care for the environment. Our products are a choice for naturalness and quality.