Projects

Branding
Online Shopping
Online Ordring Menu
Website
SM management
ad campaigns
Video production
Visual identity

Year

2025

180 Degree Cafe (Bahrain)

180 Degree Cafe is a specialty coffee brand dedicated to delivering exceptional quality, taste, and experience. Founded on the principles of innovation and consistency, 180 Degree Cafe has quickly become a preferred destination for coffee enthusiasts seeking premium brews, a cozy atmosphere, and top-tier customer service. From meticulously sourced beans to professionally crafted beverages, the cafe embodies excellence at every step.

What sets 180 Degree Cafe apart is its relentless focus on creating a memorable customer experience—one that fuses ambiance, flavor, and design. Every element of the brand is curated to reflect the values of warmth, creativity, and community.

Viset Website

Customer Journey

180 Degree Cafe entered the market with strong offline success but needed to establish a distinctive and competitive digital presence. Facing a highly saturated F&B market and limited digital infrastructure, the brand turned to Digit Marketing Agency to drive a full-scale digital transformation.

Digit Marketing Agency accepted the challenge of launching and managing 180 Degree Cafe’s digital journey. From brand identity and social media management to ad campaigns and digital content creation, the agency deployed a comprehensive and strategic marketing plan. With precise execution, Digit successfully amplified the cafe’s online visibility, engagement, and customer loyalty, ensuring the brand’s high standards were upheld throughout the process.

Our Strategic Methodology

Branding:

Discovery Phase: Conducted in-depth analysis of the cafe’s core values, target audience, and brand voice.
Strategy Development: Crafted a cohesive and distinctive brand identity that reflects 180 Degree Cafe’s philosophy and aesthetic.
Implementation: Applied branding consistently across all digital touchpoints including menus, social media, packaging, and signage.
Monitoring and Optimization: Continuously refined branding through customer feedback and performance insights.

Online Presence & Digital Experience:

Website & Platform Design: Developed a responsive, visually appealing website that showcases the menu, story, and contact options.
Content Management: Created and curated engaging content aligned with the brand’s tone and audience expectations.
SEO & Local Listings: Optimized online visibility through SEO strategies and consistent local business listings.

Social Media Management:

Platform Selection: Focused on Instagram and TikTok for visual appeal, engagement, and direct customer interaction.
Content Strategy: Built a diverse content calendar including behind-the-scenes, drink-making videos, promotions, and user-generated content.
Community Engagement: Actively responded to messages, mentions, and comments, building strong community ties.
Analytics & Optimization: Tracked performance and adjusted strategy based on engagement, reach, and follower growth.

Viset Store

Managing Ad Campaigns:

Objective Setting: Defined goals such as increasing foot traffic, brand awareness, and loyalty program sign-ups.
Audience Targeting: Leveraged geo-targeting and interest-based segmentation to reach coffee lovers and local foodies.
Creative Development: Designed high-quality ad creatives that reflect the brand’s modern, elegant aesthetic.
Budget Optimization: Ensured cost-efficient ad spending with continuous A/B testing and campaign analysis.

Video Production:

Concept Development: Produced story-driven videos showcasing signature drinks, barista craftsmanship, and customer experiences.
Filming & Editing: Delivered high-quality visuals with professional editing and brand-consistent aesthetics.
Promotion & Distribution: Shared videos across social media and YouTube, and used paid ads to increase reach.

Visual Identity:

Brand Guidelines: Created a detailed guide covering typography, color palette, logo usage, and photographic style.
Consistency Across Channels: Ensured a cohesive look and feel across all digital and physical assets.
Branded Assets Library: Developed templates for social posts, ads, and in-store signage to streamline brand implementation.

Results and Impact

Enhanced Brand Recognition and Trust:

Consistent branding elevated 180 Degree Cafe’s recognition both online and offline, fostering trust and a loyal following.

Streamlined Digital Experience:

The custom-built online presence, mobile-friendly design, and engaging content made it easier for customers to connect with and explore the brand.

Social Media Growth:

Active and engaging social content led to increased followers, higher engagement, and a thriving online community.

Impactful Advertising:

Targeted ad campaigns improved reach and drove measurable increases in store visits and customer interaction.

Engaging Multimedia:

High-quality visuals and storytelling brought the brand’s personality to life, increasing shares and organic visibility.

Professional Visual Identity:

A polished, modern identity across platforms reinforced the cafe’s premium positioning and created a strong, lasting impression.

Conclusion

The partnership between 180 Degree Cafe and Digit Marketing Agency was instrumental in turning a strong local brand into a digitally empowered business. Through a strategic, all-encompassing approach, Digit Marketing Agency successfully launched and scaled the cafe’s digital presence—resulting in stronger brand equity, deeper customer relationships, and sustained business growth in Bahrain’s competitive coffee market.

Online Ordering Menu:

Digital Menu Creation: Designed and developed an interactive, user-friendly digital menu accessible via mobile and desktop.
Ordering Integration: Integrated online ordering functionality, enabling customers to place orders directly from their devices with ease.
Real-time Updates: Enabled real-time updates for menu items, availability, and promotional offers.
Customization Features: Supported drink customization options to match the cafe's in-person ordering experience.
Analytics: Tracked order trends and user preferences to inform business decisions and optimize offerings.

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