The collaboration between Digit Strategic Marketing and 180 Degrees Café is a partnership aimed at evolving the creative direction and strengthening the brand’s position in the specialty coffee market. Digit led the brand’s strategic marketing, including a marketing statement that blends global strategies with a local vision reflecting the brand’s authentic identity and spirit. The partnership covered brand identity management, social media, and the development of a content tone and visual direction for targeted photography and video. This integrated approach helped shape a comprehensive marketing experience that balances creativity and professionalism, showcasing the brand with a distinctive, contemporary presence. 

180 Degree Cafe (Bahrain)

180 Degrees Café is a specialty coffee brand committed to delivering exceptional quality, flavor, and experience. Founded on principles of innovation and consistency, 180 Degrees quickly became a favorite destination for coffee enthusiasts seeking premium beverages, a relaxing atmosphere, and top-tier customer service. The café embodies excellence at every step—from carefully selected beans to expertly crafted drinks.

What sets 180 Degrees Café apart is its unwavering focus on creating a memorable customer experience that blends distinctive ambiance, standout flavors, and thoughtful design. Every element of the brand is meticulously crafted to reflect the values of warmth, creativity, and community belonging.